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The 3 things to avoid in your marketing emails

Seriously they said what !

Opening my email this morning gave me a shock and also reminded me of the many bug bears of email marketing - some of them very icky.

The Bug bears

1. When you didn't sign up

Being added to a mailing list you did not ask to be added to. This happened to me when I joined a group and a few of the members just popped my email into their mail list without permission.

Full length body size photo of pensive solving deciding minded girlfriend sitting with her legs crossed wearing jeans denim t-shirt touching her chin isolated over yellow vivid color background

2. Quantity over quality

Its expected to get some emails when you get a free download or lead magnet. However, its meant to be relevant and of value when you email right? too much or bad or just plain wrong emails really turn off your audience and they disengage.

Here are a few in my inbox that certainly did not inspire me to open the email and read more.
"turn poo into gold - today I have a few cool things to sh"
"Gillian did you ask about this?"
"You up? - I'm p late tonight and can't sleep"
"I broke my butt (pic inside this e - I saw this going differently in my"

Young businessman hid behind with stack of papers on wooden table in room

3.The not subscribed but still subscribed

When you click to unsubscribe but the emails just keep on coming.

 

 

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Thanks
Gillian MacParkin

Portrait of a scared little girl with a broken mobile phone. A sad child broke the screen of a mobile phone. Cracked display in hand kids. The frightened child accidentally ruined the smartphone

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The 3 Things To Avoid In Your Marketing Emails
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The 3 Things To Avoid In Your Marketing Emails
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Cringe, you know that look that passes over your face when you are asked “do you have a website?” and you feel utter embarrassment. It’s just not right, you deserve to have a website that you are proud of that aligns with your brand. Your own website should ensure that you confidently smile and say yes I have a website please take a look.
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