JUST a brochure?
Is a website just a brochure?
Short answer is NO a website is a lot more than just a digital brochure it's a lot more than that.
There are many ways that a WordPress website is so much more than a digital brochure. You could if you really wanted to make a website a digital brochure, but let me go through some reasons why you might want to make it much more a digital brochure.
Your website has the ability to:
- Be A Funnel
- Increase your know, like and trust
- Give Value
- Update customers
- Provide member content
- Have a digital footprint
Your website could Be A Funnel
Your website has the ability to be a funnel. Now, in recent years we often hear about funnel software, but we're talking about this step by step process that we help them guide people through to make a decision, for example a buying decision. And this can be achieved on your WordPress website with landing pages sales pages and checkout pages which you can have in an abundance on a WordPress website.
Your website could Increase your know, like and trust
You have the opportunity to foster know like and trust and you might be familiar with these three factors. They are amazing, really important for guiding your customers to make a buying choice and to understand if you are a good fit as a service for them. So with a wordpress website you have the opportunity to develop these things. You've got all sorts of areas on your website which are hugely opportunity to you can utilize. Consider an about page we all love to look at an about page find out a little more about the authentic voice of the company. A testimonial page is a great opportunity to show what your customers think to potential new customers. Your services page can provide detail your potential customers can explore to see if they want to find out more. These are just a few areas where your authentic voice that comes through that really gives us the vibe it gives us the feel it tells us do we want to work with these people not.
Your website could Giving value
So another thing is giving value which is really important it not only encourages your ideal customer to keep in touch but it grows familiarity. You can share your expertise and all that knowledge that you have with customers or potential customers. Ways you can do this could be perhaps in a blog by consistently posting perhaps once a week or by sharing Cornerstone content that really speaks to how you solve problems.
Your website could keep customers up to date
You have the opportunity to keep your customers and potential customers up to date. You could share events, you could share a wealth of great information about company events, workshops and more. Ways you could do this for example could be by having a social media feed on a website page or event via a blog or event page.
Your website could support your digital footprint
Your digital footprint is important, especially with the wealth of information and professionals sharing their content on the internet. The bare minimal digital presence for a brand is to have a website. Consider when you are looking at services or a business yourself how often do you look up their website to discover more. Google highly rates having a website to give your brand credibility.
Your website could support lead generation
We have many opportunities to generate leads with your website. Organic leads can discover your site with support of SEO and regular content creation. Paid lead generation can bring your ideal customer to your site to book in your calendar, download content or sign up to your mailing list and much more. Retargeting is possible when we connect our website to our social media platforms. We can have an idea of who is responding to our campaigns, and share more valuable content to our engaged audience.
I hope you've enjoyed that and if you'd like to hear more detail about one of these topics, or a different topic, do let me know. And it'd be great to hear your thoughts and your views. Take care and do get in touch to have a chat and get to know more about what we do and we'd love to hear more about what you do. Please contact us to discuss your needs and see if we are are a good fit for you too.
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